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Posts for tag: logo

By Alexa Saltzman
January 29, 2013
Category: Design
Tags: Podiatric Press   podiatry   logo   Alexa Saltzman   X Games   Shaun White   ESPN  

 

A key design element for your podiatry practice is the creation of your logo. Many practices opt for using some version of the human foot as their logo. At Podiatric Press, logos are designed by first researching your practice to really understand the overall personality of the members of your team. The resulting logo for your practice will create a brand that is effective with the potential to be quite unique. This design needs to be recognizable to your patients because this is the brand that they will see on all of your printed material. One way to approach the creation of a successful brand is to decide what aspect of your practice you want to focus on. This focus can be graphically interpreted and developed into a visual solution which will be stylized to fit your practice’s image. 

I feel that the best designs are effective through their simplicity. Overcomplicating the design of your logo is counterproductive to the message you are looking to communicate to your patients. Additionally, the flexibility of your brand is vital to its ability to adapt in its uses, whether it be small on the back of a patient education brochure or front and center on a business card. If the design is very detailed, it will not read well when printed small; therefore your logo should be legible in a variety of sizes. One approach that does this very well is the logo for Burton which is featured on the snowboards of incredible athletes such as Shaun White in the X Games on ESPN. Burton’s logo is an arrow bent into the shape of a lowercase “b”. It is bold and has a distinct form known to people all over the world. The success of this logo is attributed to its simple shape which looks great on any material that it is placed on. This simplicity makes it appealing no matter how large or small it appears. By employing these key design strategies to the development of your logo, you will have a brand this is a perfect fit for your practice.

By Alexa Saltzman

By Ron Gravius
January 16, 2013
Category: Design
Tags: Ron Gravius   Podiatric Press   NFL   podiatry   logo   business card   Superbowl  

It’s important to get the right look for your podiatry practice’s business card. Podiatric Press creates dynamic layouts that include the essential information in a concise format will leave a lasting impression on your clients. The content of your business card should include the name of your practice, your name (with title), phone number(s), mailing address, website, email, and fax. This should be written in a typeface that is easily legible and the format should be professional through the simplicity of the design. The logo is a vital design element of your card and is the symbol that clients will associate with your practice. Your logo will be placed on your business card and your other printed material and should have both form and function. In other words, it should be aesthetically interesting while also functioning as an effective symbol. A great example of this is the National Football League logo, especially now with the Superbowl only weeks away. The color palette you choose for your logo should be echoed throughout the entire card in order to create a cohesive look. By sticking to a few colors that complement each other, your business card will appear professional and well put together. 

Too often business cards are jumbled with information and are laid out in a format that is visually distracting. Avoiding this mistake is possible by keeping your card design simple and sharp. The front of your business card represents the face of your practice, but the back of it can also be utilized to your advantage. You can use this space as a place where you can write down important information like your clients’ next appointment date which will deter them from losing the card. Additionally, the back of the card can reinforce your practice’s “motto” by including a mission statement to leave a lasting message the minds of your clients. This will gain their interest and make known your practice’s main goal or purpose. Overall, the most effective business cards present their information and design elements in a simplistic format driven by the goal to be representative of the practice that it serves.

 




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