Build Your Graphic Brand

It is important to create a brand for your podiatry practice. At Podiatric Press, we help you to build a graphic brand through a set of printed material. These materials include business cards, patient education brochures, pads, and other items that combine to create a package for your practice. The creation of a graphic brand gives you and the members of your team an identity and a memorable image. This will allow both your clients and potential clients to see how professional your practice is with the continuity displayed throughout all of your graphics. A large part of having a successful brand package is in the presentation of your aesthetics and this is more than just putting your logo onto your products. I think that your set of printed material should be uniform in color palette and design elements in order to evoke a look that is a perfect fit for your practice. Your graphic package that makes up your brand will match the professionalism displayed by the members of your practice around the office. 

The creation of a set or package with the development of your graphics will give you the winning look that you want for your brand. The Grammy Awards recognize the value of creating a graphic package with the Grammy that is given out for Best Recording Package. This year the award went to art directors Michael Amzalag & Mathias Augustyniak for their work on the album Biophilia, performed by Björk. Michael Amzalag & Mathias Augustyniak are best known as M/M Paris and are most recognized for their art direction and collaborations with musicians like Björk, Madonna, Benjamin Biolay, Etienne Daho, Jean-Louis Murat, Mew, and Kanye West. This accolade of Best Recording Package shows the importance that is placed on establishing a complete graphic set. A unified collection of graphics will strengthen your practice with the creation of a dynamic brand.

By Alexa Saltzman