Posts for tag: Superbowl

By Alexa Saltzman
February 06, 2013
Category: Etiquette



An important part of the prestige of being a podiatrist is your ability to use your title, DPM. This title should be displayed correctly on your printed material. However, there are several different ways in which podiatrists tend to display their titles in terms of using periods between the letters (D.P.M.) or not using them at all (DPM). This seems to be a matter of preference, but at Podiatric Press we believe that it is important to have continuity on all of your printed material so that your title looks uniform on everything that it is printed on. I read a few statements written by Robert Hickey, the Deputy Director of the Protocol School of Washington and the author of Honor & Respect: The Official Guide to Names, Titles, and Forms of Address that detail the proper use according to him of post nominals. Hickey says that post nominals should only be used with a full name and when appropriate, such as on your business card or in a professional publication. 


As for the use of periods in your title, Hickey believes that it is a matter of style and that it is important to be consistent. You would not want your title to have periods on your business card, but not have them in a publication that you contributed to. A similar title that is often written in a variety of formats is the title of MVP given to the quarterback of the Ravens, Joe Flacco, in the Superbowl against the San Francisco 49ers. I have seen the word MVP written with periods such as, M.V.P., and this is similarly a matter of preference although either way the meaning of the abbreviation remains the same. Overall, consistency with the way that your title is written will create a cohesive look throughout your printed material.



By Alexa Saltzman


By Ron Gravius
January 16, 2013
Category: Design
Tags: Ron Gravius   Podiatric Press   NFL   podiatry   logo   business card   Superbowl  

It’s important to get the right look for your podiatry practice’s business card. Podiatric Press creates dynamic layouts that include the essential information in a concise format will leave a lasting impression on your clients. The content of your business card should include the name of your practice, your name (with title), phone number(s), mailing address, website, email, and fax. This should be written in a typeface that is easily legible and the format should be professional through the simplicity of the design. The logo is a vital design element of your card and is the symbol that clients will associate with your practice. Your logo will be placed on your business card and your other printed material and should have both form and function. In other words, it should be aesthetically interesting while also functioning as an effective symbol. A great example of this is the National Football League logo, especially now with the Superbowl only weeks away. The color palette you choose for your logo should be echoed throughout the entire card in order to create a cohesive look. By sticking to a few colors that complement each other, your business card will appear professional and well put together. 

Too often business cards are jumbled with information and are laid out in a format that is visually distracting. Avoiding this mistake is possible by keeping your card design simple and sharp. The front of your business card represents the face of your practice, but the back of it can also be utilized to your advantage. You can use this space as a place where you can write down important information like your clients’ next appointment date which will deter them from losing the card. Additionally, the back of the card can reinforce your practice’s “motto” by including a mission statement to leave a lasting message the minds of your clients. This will gain their interest and make known your practice’s main goal or purpose. Overall, the most effective business cards present their information and design elements in a simplistic format driven by the goal to be representative of the practice that it serves.


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