Posts for tag: Ron Gravius




If you haven't heard of EDDM (Every Door Direct Marketing) the US Postal Service really wouldn't be surprised. With the USPS looking to cut Saturday mail delivery to save an estimated 2 billion dollars per year, you would think that they'd have done a better job advertising this rebranded service. They've fallen into that trap of need to advertise/can't afford to advertise. Previously called Carrier Bulk mail, the UPSP has made it easy for local businesses like restaurants, dry cleaners, pizza delivery, auto repair shops and yes medical practices to blanket printed material to specific areas of their community. While EDDM doesn't have the laser precision of other direct mail programs, it's strength is it's ferocity - There's no discrimination of who gets your message along a carrier route, yes even other foot doctors will receive your mailing if they fall within the route. A well-managed EDDM program can saturate your message to every address in a specific area or even a full zip code at a discounted postage rate. The only draw back is that the mail piece has to be with a range of specific sizes and has to follow exact postal guidelines for weight and voided spaces for bar codes and a postal indicia.


The team at Podiatric Press has some great successes with EDDM because we understand like any other marketing campaign it's all about content, content, content. We can help you take your message and design the appropriate piece to get the most possible responses. After your piece is designed and ready to be mailed we will pick the carrier route and can even help track your responses. EDDM isn't for every local business; some businesses need the focus of demographic based mailings to get the biggest bang for their marketing dollar. Pet stores, dress shops or businesses that target people with specific income levels, homeowners as opposed to renters or genders are poor candidates for this approach. Take a 3-mile drive around your location, in most moderately populated areas that's a carrier route. How many of addresses within this area have occupants that could potentially use your services?  How many do you think you already treat? If the first number is much higher than the second EDDM might be a good option to get your message out.  

By Ron Gravius

By Ron Gravius
January 16, 2013
Category: Design
Tags: Ron Gravius   Podiatric Press   NFL   podiatry   logo   business card   Superbowl  

It’s important to get the right look for your podiatry practice’s business card. Podiatric Press creates dynamic layouts that include the essential information in a concise format will leave a lasting impression on your clients. The content of your business card should include the name of your practice, your name (with title), phone number(s), mailing address, website, email, and fax. This should be written in a typeface that is easily legible and the format should be professional through the simplicity of the design. The logo is a vital design element of your card and is the symbol that clients will associate with your practice. Your logo will be placed on your business card and your other printed material and should have both form and function. In other words, it should be aesthetically interesting while also functioning as an effective symbol. A great example of this is the National Football League logo, especially now with the Superbowl only weeks away. The color palette you choose for your logo should be echoed throughout the entire card in order to create a cohesive look. By sticking to a few colors that complement each other, your business card will appear professional and well put together. 

Too often business cards are jumbled with information and are laid out in a format that is visually distracting. Avoiding this mistake is possible by keeping your card design simple and sharp. The front of your business card represents the face of your practice, but the back of it can also be utilized to your advantage. You can use this space as a place where you can write down important information like your clients’ next appointment date which will deter them from losing the card. Additionally, the back of the card can reinforce your practice’s “motto” by including a mission statement to leave a lasting message the minds of your clients. This will gain their interest and make known your practice’s main goal or purpose. Overall, the most effective business cards present their information and design elements in a simplistic format driven by the goal to be representative of the practice that it serves.


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