Posts for tag: Facebook

By Alexa Saltzman
April 22, 2013
Category: Branding




 A great way to promote your podiatry practice is to send out a monthly or quarterly newsletter. This newsletter can be a useful tool where you can include information about your practice that current and potential patients would be interested in knowing. It could have bios for each of your podiatrists and can feature treatments offered, as well as new updates for people to read to about. Additionally, Podiatric Press can print your newsletter in bulk so that it can be mailed out to a wide array of addresses around the area. The more people that you can reach, the more patients that you will be able to generate. Also, if your practice already has a working website with a blog, you can take information from the blog and include it in the newsletter so that most of the work is already done for you. 


In terms of being able to reach more patients, it is important to communicate your message through a variety of mediums. Mailing out your newsletter is an effective way to reach people, where they can physically hold on to the material that you have provided for them. However, the Internet is a great tool to employ where you can distribute the newsletter as an email attachment. If you really want to jump ahead of the curve, you can post it to your podiatry practice’s Facebook page. Using social media is a sure way to get your message out to many people who can simply click on the link and view the newsletter. They can also choose to share it on other people’s Facebook walls so that the information is circulating to people throughout the social networking site. Combining these methods will allow you to cover all of the bases to ensure that you are promoting your practice and reaching a large audience.


By Alexa Saltzman

By Alexa Saltzman
March 20, 2013
Category: Design



In today’s society, everyone communicates with one another over the phone or through the Internet. Text messages, emails, Facebook chats, and Twitter posts dominate social interaction among most people in our country. However, I think that this is less personal and does not carry the same sentiment as something handwritten. When you receive a card or letter from someone in the mail it is nice to read someone’s actual handwriting. This is something very personal and you can tell that they took the time to sit down and write out their message to you, as opposed to typing out a quick email. I think that as a society we have lost this personal touch and instead have become reliant and dependent on technology for all of our interactions, so much that it is even hindering face-to-face communication. Therefore, I think it would be great for your podiatry practice to send out cards to your patients on holidays or other occasions throughout the year. Here at  Podiatric Press, we can help you to send out personal messages through the printed material that we offer such as customizable birthday cards.


By mailing out these handwritten items you are showing your patients that you and the members of your team are thinking of them on these occasions. While sending out an email reminding them of their next appointment time is quick and easy, there is nothing like receiving something more authentic in the mail. A simple card from your podiatry practice is a nice gesture that your patients will appreciate and they will realize that you took the time to acknowledge them. For example, President Barack Obama and his wife Michelle send out letters to couples congratulating them on their marriage and also on the birth of their child. This letter is made personal with a raised seal and is signed by the President and first lady themselves. Something like this is much more gratifying than say getting a typed up, standardized email from the White House. Getting personal with your patients will really demonstrate how your practice is willing to go the extra mile.


By Alexa Saltzman

5 North Olney Avenue, Suite #200

Cherry Hill, NJ 08003