Posts for tag: Barack Obama

By Alexa Saltzman
February 20, 2013
Category: Design




As a podiatrist that needs printed material for your practice, a unique option is to have your items created using eco-friendly or “green” paper and ink. At Podiatric Press, it is possible to create your business cards, pads, and other material using recycled papers and more organic inks. The “go green” effort is something that people throughout the country are taking very seriously in today’s society where there are constant warnings about rapid climate change around the globe. If you decide to engage in this movement by printing the materials for your podiatry practice using eco-friendly substances, your patients will take notice and appreciate the effort your practice is taking in being environmentally conscious. Additionally, your items will have a symbol or text on them which mentions that the product is made from recycled papers. This small extra step that your practice can take to leave a smaller footprint makes a difference not only to the environment, but in the minds of your patients.


Throughout the country, there are many efforts being taken by communities, schools, and businesses to be more conscious of their effects on the environment. These initiatives take many forms including recycling, reducing emissions, and using less paper. Repurposing materials such as paper that has been recycled and giving it a new use is a step in the right direction to continue this “go green” spirit. This issue is of high importance on the national stage through its discussion in the State of the Union address, given by President Obama, where he talked about climate change and the ways that America is working to slow its effects. Similarly, even the smallest endeavors, such as printing your practice’s material on recycled paper and using eco-friendly inks can show others that your podiatry practice is making an effort not only in your services, but in your concern for the state of the environment and its ongoing changes. 


By Alexa Saltzman

By Alexa Saltzman
January 22, 2013
Category: Production






A large part of creating printed material consists of the quality of the items that are being printed. There is so much time and effort that is put into the design and this same care should be put into the physical printed product. The podiatry practice that is receiving this finished product will not only be happy with the design of the material you ordered, but will be equally pleased with the craft of the product. It is important to own your production and take pride that the print has clean edges, crisp color, and looks professionally done. At Podiatric Press the quality of the design and final prints of the product are created through a process of collaborating with the practice manager, office manager, members of the team, and even the physicians on several occasions throughout the design stages to make sure that they are going to receive exactly what they need for their practice. This creative process ensures that the team at your practice will be satisfied with the printed material such as business cards, patient education brochures, marketing material, forms, etc. because they are being involved throughout its creation. 


Whenever a product is being created based on the criteria described by the members of your team, it requires revisions and edits in order to make it more effective. For example, a logo may have to be adapted in a variety of ways to give the customer options in their choice of color or even the design of the symbol itself. This extra time spent to not only offer one possible solution, but to give the office manager several possibilities for their printed material ultimately results in a product that is very successful. This is comparable to the edits and revisions that the President of the United States, Barack Obama, must give to his inauguration speech in order to produce a final draft. The result of the changes he makes is a speech that he is proud of and comes across as eloquently written. Every process, whether it be writing or designing requires an analysis of your final piece to decide if it is of high enough quality to present to your audience or client and if it is something you can be proud of.


By Alexa Saltzman (Podiatric Press)

5 North Olney Avenue, Suite #200

Cherry Hill, NJ 08003