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By Alexa Saltzman
April 22, 2013
Category: Branding

   

 

 

 A great way to promote your podiatry practice is to send out a monthly or quarterly newsletter. This newsletter can be a useful tool where you can include information about your practice that current and potential patients would be interested in knowing. It could have bios for each of your podiatrists and can feature treatments offered, as well as new updates for people to read to about. Additionally, Podiatric Press can print your newsletter in bulk so that it can be mailed out to a wide array of addresses around the area. The more people that you can reach, the more patients that you will be able to generate. Also, if your practice already has a working website with a blog, you can take information from the blog and include it in the newsletter so that most of the work is already done for you. 

    

In terms of being able to reach more patients, it is important to communicate your message through a variety of mediums. Mailing out your newsletter is an effective way to reach people, where they can physically hold on to the material that you have provided for them. However, the Internet is a great tool to employ where you can distribute the newsletter as an email attachment. If you really want to jump ahead of the curve, you can post it to your podiatry practice’s Facebook page. Using social media is a sure way to get your message out to many people who can simply click on the link and view the newsletter. They can also choose to share it on other people’s Facebook walls so that the information is circulating to people throughout the social networking site. Combining these methods will allow you to cover all of the bases to ensure that you are promoting your practice and reaching a large audience.

 

By Alexa Saltzman

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