Posts for: April, 2013

By Alexa Saltzman
April 22, 2013
Category: Branding




 A great way to promote your podiatry practice is to send out a monthly or quarterly newsletter. This newsletter can be a useful tool where you can include information about your practice that current and potential patients would be interested in knowing. It could have bios for each of your podiatrists and can feature treatments offered, as well as new updates for people to read to about. Additionally, Podiatric Press can print your newsletter in bulk so that it can be mailed out to a wide array of addresses around the area. The more people that you can reach, the more patients that you will be able to generate. Also, if your practice already has a working website with a blog, you can take information from the blog and include it in the newsletter so that most of the work is already done for you. 


In terms of being able to reach more patients, it is important to communicate your message through a variety of mediums. Mailing out your newsletter is an effective way to reach people, where they can physically hold on to the material that you have provided for them. However, the Internet is a great tool to employ where you can distribute the newsletter as an email attachment. If you really want to jump ahead of the curve, you can post it to your podiatry practice’s Facebook page. Using social media is a sure way to get your message out to many people who can simply click on the link and view the newsletter. They can also choose to share it on other people’s Facebook walls so that the information is circulating to people throughout the social networking site. Combining these methods will allow you to cover all of the bases to ensure that you are promoting your practice and reaching a large audience.


By Alexa Saltzman

April 15, 2013
Category: Uncategorized
Tags: Untagged


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By Alexa Saltzman
April 06, 2013
Category: Design




When you are designing the layout of your printed material for your podiatry practice it is helpful to align everything according to a grid structure. Good design doesn’t just mean placing everything in a space according to where you think it looks best. For example, sometimes printed material can look jumbled or have too much (or too little) space between text and your logo. Effectively using space is key because it will make your whole design look unified. Using a grid allows you to align blocks of text such as in a patient education brochure in order to create visual lines of symmetry. At Podiatric Press, our designs are created by maintaining even spacing and alignment throughout our products to create a cohesive structure. Layouts made using a grid also increase readability because the text will continuously flow together without awkward gaps or spaces that cause confusion.


Using a gird is almost like giving each part of your design its own designated space to sit within the layout. This is just like a traditional zone defense that is used in all levels of basketball including grade school and college, as well as in the NBA and WNBA. In a 2-3 zone two players are positioned towards the top of the key and three players are below, in the area underneath the hoop. These players are placed in this grid structure and the defense is effective if everyone guards their specific area of the court to prevent the other team from scoring. This tactic prevents confusion and miscommunication between players on the court because they each know what role they need to play. Likewise, each piece of type or even an image in the design of your printed material will have its own place in the grid structure to optimize the continuity of your piece. 


Podiatric Press will be happy to help you with your design needs, having over 20 years designing medical and pharmaceutical collateral print material we have the expertise to make your marketing materials shine. If you, like most of us, are budget conscious and would like to approach some of your design work in house - use this great jumping off point to keep your designs clean and your message clear.  Please don't hesitate to contact a team member at PodPress to discuss your design and print needs, we can work within most budgets.


By Alexa Saltzman

5 North Olney Avenue, Suite #200

Cherry Hill, NJ 08003