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By Alexa Saltzman
April 22, 2013
Category: Branding

   

 

 

 A great way to promote your podiatry practice is to send out a monthly or quarterly newsletter. This newsletter can be a useful tool where you can include information about your practice that current and potential patients would be interested in knowing. It could have bios for each of your podiatrists and can feature treatments offered, as well as new updates for people to read to about. Additionally, Podiatric Press can print your newsletter in bulk so that it can be mailed out to a wide array of addresses around the area. The more people that you can reach, the more patients that you will be able to generate. Also, if your practice already has a working website with a blog, you can take information from the blog and include it in the newsletter so that most of the work is already done for you. 

    

In terms of being able to reach more patients, it is important to communicate your message through a variety of mediums. Mailing out your newsletter is an effective way to reach people, where they can physically hold on to the material that you have provided for them. However, the Internet is a great tool to employ where you can distribute the newsletter as an email attachment. If you really want to jump ahead of the curve, you can post it to your podiatry practice’s Facebook page. Using social media is a sure way to get your message out to many people who can simply click on the link and view the newsletter. They can also choose to share it on other people’s Facebook walls so that the information is circulating to people throughout the social networking site. Combining these methods will allow you to cover all of the bases to ensure that you are promoting your practice and reaching a large audience.

 

By Alexa Saltzman

April 15, 2013
Category: Uncategorized
Tags: Untagged

 

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By Alexa Saltzman
April 06, 2013
Category: Design

 

 

 

When you are designing the layout of your printed material for your podiatry practice it is helpful to align everything according to a grid structure. Good design doesn’t just mean placing everything in a space according to where you think it looks best. For example, sometimes printed material can look jumbled or have too much (or too little) space between text and your logo. Effectively using space is key because it will make your whole design look unified. Using a grid allows you to align blocks of text such as in a patient education brochure in order to create visual lines of symmetry. At Podiatric Press, our designs are created by maintaining even spacing and alignment throughout our products to create a cohesive structure. Layouts made using a grid also increase readability because the text will continuously flow together without awkward gaps or spaces that cause confusion.

 

Using a gird is almost like giving each part of your design its own designated space to sit within the layout. This is just like a traditional zone defense that is used in all levels of basketball including grade school and college, as well as in the NBA and WNBA. In a 2-3 zone two players are positioned towards the top of the key and three players are below, in the area underneath the hoop. These players are placed in this grid structure and the defense is effective if everyone guards their specific area of the court to prevent the other team from scoring. This tactic prevents confusion and miscommunication between players on the court because they each know what role they need to play. Likewise, each piece of type or even an image in the design of your printed material will have its own place in the grid structure to optimize the continuity of your piece. 

 

Podiatric Press will be happy to help you with your design needs, having over 20 years designing medical and pharmaceutical collateral print material we have the expertise to make your marketing materials shine. If you, like most of us, are budget conscious and would like to approach some of your design work in house - use this great jumping off point to keep your designs clean and your message clear.  Please don't hesitate to contact a team member at PodPress to discuss your design and print needs, we can work within most budgets.

 

By Alexa Saltzman

By Alexa Saltzman
March 30, 2013
Category: Design

 

In addition to having pads, letterhead, and business cards made for your podiatry practice, a small customized book is a unique item to add to your repertoire. Often referred to as short run or on-demand publications, these books can be used for patient education or even as children’s coloring books. In terms of patient education, we find that most patients over the age of 40 are not going to go home on their computers and sift through all of the information on the internet to educate themselves. Creating a small book that they can have to inform them about their particular condition is a great way to approach patient education with an option that is different than a brochure. At Podiatric Press, we have noticed that these publications are growing in popularity among practices who are putting a new spin on their printed material. Subject range from sports injuries and prevention to diabetes and foot care through subjects like the top 10 foot and ankle pain issues.  Patient education is so vital and a small book is a quick and easy solution to enhance the current way that your practice is informing your patients.

Besides using the books for patient education, they can also be made into children’s coloring and story books. When your patients are being treated, it is nice to have something to occupy their children. A good designer can gear these books to perform two tasks: the first being that it entertains the child during their parent's treatment or before their own and the second is that it can educate them as well. If you design the book so that they are coloring in parts of the foot and identifying different areas of it, different conditions they are or could be experiencing, they are gaining knowledge in a fun and interactive way. By using these just these two versions of short run publications you can creating a unique experience for your patients that goes beyond the printed material that they would normally expect to receive at a podiatry office. 

By Alexa Saltzman

By Alexa Saltzman
March 20, 2013
Category: Design

 

 

In today’s society, everyone communicates with one another over the phone or through the Internet. Text messages, emails, Facebook chats, and Twitter posts dominate social interaction among most people in our country. However, I think that this is less personal and does not carry the same sentiment as something handwritten. When you receive a card or letter from someone in the mail it is nice to read someone’s actual handwriting. This is something very personal and you can tell that they took the time to sit down and write out their message to you, as opposed to typing out a quick email. I think that as a society we have lost this personal touch and instead have become reliant and dependent on technology for all of our interactions, so much that it is even hindering face-to-face communication. Therefore, I think it would be great for your podiatry practice to send out cards to your patients on holidays or other occasions throughout the year. Here at  Podiatric Press, we can help you to send out personal messages through the printed material that we offer such as customizable birthday cards.

 

By mailing out these handwritten items you are showing your patients that you and the members of your team are thinking of them on these occasions. While sending out an email reminding them of their next appointment time is quick and easy, there is nothing like receiving something more authentic in the mail. A simple card from your podiatry practice is a nice gesture that your patients will appreciate and they will realize that you took the time to acknowledge them. For example, President Barack Obama and his wife Michelle send out letters to couples congratulating them on their marriage and also on the birth of their child. This letter is made personal with a raised seal and is signed by the President and first lady themselves. Something like this is much more gratifying than say getting a typed up, standardized email from the White House. Getting personal with your patients will really demonstrate how your practice is willing to go the extra mile.

 

By Alexa Saltzman





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